Last time, in our “Small to Medium Business Market: The Key is Availability” post, we talked about the SMB contractor and how our NetKey Cabling System is an ideal solution for their needs. Now we want to turn our focus on distribution. Why is it important for you to stock Panduit NetKey product, and how can this help you increase business flow in your local branch?
Many of us are familiar with the fact that contractors have a high level of brand choice, with brand substitutions made 66% of the time. That being said, this type of purchase comes down to availability rather than brand loyalty. If we want the contractor to purchase a certain type of product, then it has to be on the shelf, in the right place, at the right time.
Panduit recently introduced promotional programs and merchandising units in order to promote local availability of NetKey products to these contractors.
With the introduction of these programs, you now have the ability to display NetKey items in the storefront, increasing product flow. Our merchandising units offer commonly purchased copper and fiber products, perfect for today’s contractor needs. Products on the display also correspond to stocking packages that we now offer distribution, so you can restock your merchandising unit with ease. For more information on how you can participate in our promotional programs, please visit www.panduit.com/netkey or contact your local sales person to discuss all the exciting details!