Panduit Event Series: Panduit and Rockwell Automation Partnership

Panduit and Rockwell Automation: A Sum That’s Bigger Than the Parts

Rockwell Automation Fair logoWith Rockwell Automation Fair 2018 right around the corner, there’s never been a better time to talk with Jeff Beller, who is Panduit’s business development manager for industrial automation infrastructure, as well as the point person for Panduit’s alliance with Rockwell Automation.

Here are some highlights from our interview, including Jeff’s take on what not to miss at Automation Fair on November 14 -15 in Philadelphia.

Jeff, thanks for making time to talk with us today. With Automation Fair just a week away, I’m sure you have lots to do before you leave for Philly.

Our list is longer than the Rocky Steps, but it’s all good. Automation Fair is my passion and our team’s moment of glory.

Passion and glory? Was that an intentional nod to the Rocky theme song Eye of the Tiger, or did you just get lucky?

That was luck.

I thought that might be the case. Speaking of luck, Panduit is lucky enough to have a ton of opportunities to connect with customers at Automation Fair. Can you tell us a little bit about what you have going on?

Sure, so we’ll be showcasing solutions at several locations throughout the show floor. There’s the Panduit booth of course, Booth #349, where we have tons of exciting stuff happening. We’re showing how we ‘turn standards into solutions’ with a new industrial connectivity demonstration board and the launch of our NEMA-12 rated Micro Data Center solution.

We’re also in several of the Rockwell Automation booths: Connected Services, Connected Enterprise, Intelligent Packaged Power and Smart Devices. And we are also pleased to partner with another Rockwell Encompass partner, Eplan, where they will demonstrate integration of Panduit solutions into their control panel design platform.

That is a big presence, no wonder you are so excited. I’m assuming not every company gets to be in six booths?

You are right, most companies don’t get this opportunity, and we’re very grateful. It is reflective of our long-standing relationship with Rockwell, our commitment and support of the partner ecosystem and our increasing relevance in the industrial and manufacturing space. We’ve been a Rockwell Automation Encompass Partner since 1999 and a Strategic Alliance partner since 2012. It’s a collaboration we very much value, and one that helps us – and by us I mean both Panduit and Rockwell – to really help our customers. We’re working together on business strategy, product innovation and partner enablement programs.

Rockwell is all about industrial automation and information – I mean it says so right in their name.

And for customers to fully benefit from automation they need a physical infrastructure – networking, connectivity, intelligence – from the enterprise to the edge. That’s where Panduit shines strong. We understand customer needs on the plant floor as well as what’s happening with the enterprise network piece that needs to work with it. So it’s really about closing that physical infrastructure gap in OT the way it has long been done in IT.

So it sounds like Panduit’s relationship with Rockwell extends far beyond the Automation Fair show floor?

Absolutely. For example, we align our respective areas of complementary domain expertise to develop solutions, as well as offer joint product promotions and network project services to our customers. We also collaborate in developing and delivering training and services enablement for our partners.

Sounds like a power house team to me. Tell us, what types of Panduit-Rockwell solutions should attendees keep an eye out for?

There is so much to see at Automation Fair, here are some of the highlights:

  • In the Rockwell Smart Devices booth, check out the Panduit VeriSafe™ Absence of Voltage Tester, which determines the absence of voltage with a push of a button, integrated with Rockwell’s MCC solution. Also, try out the new Rockwell push-in terminal block using Panduit ferrules and crimping tools.
  • In the Rockwell Intelligent Packaged Power booth, check out the IntelliCENTER Integration Unit. It’s engineered by Rockwell and built by Panduit, and provides data integration of electrical power and distribution into the control system architecture.
  • The Rockwell Industrial Data Center (IDC) solution, which is powered by Panduit data center and connectivity infrastructure, will be in the Connected Services, Connected Enterprise and Intelligent Packaged Power booths.
  • Also in the Connected Services booth, learn how Panduit physical infrastructure design services are combined and leveraged to provide a standards-based holistic network solution for customers.
  • And don’t even think about leaving the show without visiting Rockwell’s Innovation booth for a glimpse into where the industry is headed.

Earlier you mentioned something about turning ‘standards into solutions’ inside the Panduit booth. What is that all about?

Oh right, yes, in the Panduit booth we’ll be showing attendees how we ‘turn standards into solutions’ with our complete portfolio of industrial connectivity, network building blocks and control panel build solutions. We bring to life the concept and standard of MICE analysis with a connectivity demonstration that also includes a couple of new Rockwell products being introduced.

Also in our booth will be the new NEMA-12 rated Micro Data Center (MDC), which enables secure reliable deployment of FactoryTalk/PlantPAx applications out on the plant floor where a controlled room environment space is not available.

Q: Jeff, thanks so much. Our readers will surely appreciate these tips. We know you have to go, but one last question: Where can we find you at Automation Fair in case we have other questions?

I’ll be at Panduit Booth 349 much of the time and assisting with our Technical Session titled Panduit: The Control Cabinet on Wednesday and Thursday at 9:00 AM.

Where to find Jeff and the Panduit team at Automation Fair in Philadelphia:

Visit Panduit Booth #349
Stop in to see our industrial networking solutions at work – and enter for a chance to win an Apple Watch.

Panduit: The Control Cabinet
Wednesday and Thursday at 9:00AM
Room 108B

Panduit Event Series: Over 40 Technical Sessions at Automation Fair 2018

Episode 2: The Connected Control Cabinet is a Must See Session

Rockwell Automation Fair 2018 attendees take note: Panduit’s Jeff Beller is leading a technical session titled The Connected Control Cabinet on both Wednesday and Thursday mornings at 9AM in Room 108B.

With more than 40 technical sessions to choose from at this year’s Automation Fair, deciding which one to attend can be harder than choosing than where to enjoy your first Philly cheese steak sandwich. So without further ado, here are five reasons why you don’t want to miss The Connected Control Cabinet.

1. More and more new control devices are ethernet-enabled.

Simply said, control panel design strategies must support industrial Ethernet-managed switches and networked devices.

In this session, Jeff will explain how an Ethernet-enabled connected panel can help organizations to measure performance in real-time, and how with that insight they can increase productivity and reduce costs.

2. There are six critical connected control cabinet considerations to keep in mind (say that six times fast) ⎯and this session covers all of them.

There is a real transformation going on inside control cabinets, which creates opportunities for the business but also creates some design obstacles to overcome.

Jeff will discuss:

  1. Space Optimization: How to add capacity for network components and enabling design flexibility
  2. Noise Mitigation: Grounding and bonding strategies to help reduce Electromagnetic Interference (EMI)
  3. Organization: Planning for network devices, placement and segregation from power devices
  4. Safety: The need to educate personnel not trained for hazardous voltage
  5. Network and Device Cabling: The impact of more connected devices on control panels
  6. Security: Network and cabinet access control practices

3. Learn about selecting cabling and connectivity solutions to environmental M.I.C.E severity levels across different areas of a plant floor.

The top of an industrial network can look very much like an enterprise network, but the deeper one goes into the manufacturing process, the more severe environmental conditions become.

M.I.C.E is short for Mechanical, Ingress, Climatic Chemical, Electromagnetic, and TIA-1005-A is the guiding premise standard that references environmental and architectural considerations. There are different M.I.C.E rankings for different parts of the environment, which can make it difficult to know how to design the infrastructure and what products to use where to ensure safety and performance without overspending.

Panduit is the only Tier 1 Supplier that aligns solutions to these guidelines, so Jeff is in a good position to share some tips on this topic.

4. Find out why structured cabling in the plant floor is a best practice.

TIA standards follow a practice called structured cabling, which is about building of cabling systems for compliance, consistency, predictability and upgradability. This methodology is universal in commercial buildings, data centers, healthcare facilities, and often in higher levels of the industrial network.

The increased use of managed industrial network switches is making structured cabling a best practice in the cabinet as well, which will be covered in this session.

5. Hear how Panduit solutions complement Rockwell Automation’s physical layer defense in depth security strategies.

In-depth physical layer security strategies are often overlooked, but very much required in order to reduce physical access to ports & reduce risks, prevent network access by unauthorized personnel and devices, and prevent inadvertent changes.

Panduit: The Connected Control Cabinet
Wednesday, November 14. 9:00AM, Room 108B
Thursday, November 15 9:00AM, Room 108B

Visit Panduit Booth #349
Be sure to stop by Panduit Booth #349 to see our industrial networking solutions at work – and enter to win an Apple Watch.

Panduit Event Series: Automation Fair 2018, The Premier Industrial Automation Event of the Year

Episode 1: What to Know Before You Go to Automation Fair

This year, Panduit is rockin’ the Rockwell Automation Fair (November 14-15 in Philadelphia) with both a booth (#349) and a speaking slot. We caught up with Jill Shea, Business Development Manager, at Panduit, for her take on what not to miss on the show floor and in the city of brotherly love.

Q:  Both a booth and a technical session, Jill. That’s a pretty big presence. What makes Automation Fair the place to be?

Well, a few things really. First, Automation Fair really is the premier industrial automation event offering a ton of knowledge and skill-building opportunities in just two days.

Second, Rockwell Automation is one of Panduit’s two key alliance partners in the industrial networking space–the other one being Cisco. So this is a great opportunity to tell the story of how we’re working together to help customers.

And that brings me to the third reason. Panduit has a long history of working with customers on the plant floor. It’s where we started with our electrical equipment before expanding into the networking space. Many companies have great networking or great cabling or understand the plant floor and have ethernet products, but only Panduit has both. We understand customer needs on the plant floor as well as what’s happening with the network piece that need to work with it. So Automation Fair is a perfect fit for us.

Q. Isn’t Philly a great city? So much history, and so many famous lines from the Rocky films. Tell me, what’s Panduit’s line that Automation Fair attendees will remember when the event is over. What will be Panduit’s “Adrian!!!”

A.  That’s an easy one, it will be “Turning standards into solutions.” And that’s with a period, not an exclamation point. We don’t like to yell at our customers.

Q: Can you tell me more about what “turning standards into solutions’ means?

A: Smart manufacturing continues to be a key trend, and connected machines and devices help us understand performance like never before. We can find and fix potential problems before they become actual problems.

So perhaps now more than ever, having a robust reliable physical network infrastructure that can keep everything connected is crucial. Standards tell you what is required for different applications and in different environments, but not how to do it. That’s where Panduit provides value. We’re helping people understand how to take a standards-based approach, and what products fit where in the process.

That’s what we’re doing with TIA-1005-A M.I.C.E guidelines, for example.

M.I.C.E is short for Mechanical, Ingress, Climatic Chemical, Electromagnetic, and at Panduit we align our solutions to industrial standards for evaluating M.I.C.E factors.

Because there are different M.I.C.E rankings for different parts of the environment, it’s difficult to know how to design the infrastructure, and what products to use where, to ensure safety and performance without overspending.

Panduit is the only Tier 1 Supplier that aligns solutions to these guidelines, and we’re showing what this looks like in these really cool environmental terrariums on the back wall of our booth. It’s Booth #349, by the way. That’s 3 – 4 – 9.

Q: Speaking of the Panduit booth, what else are you excited to talk about and show?

A: Our new NEMA-12 rated Micro Data Center (MDC) is something customers have been asking us for, so we couldn’t be happier to show it to them.

For those who don’t know, the MDC is part of the TIA standard, and is referred to as a Dist C – or where the enterprise meets the plant floor.

The new version of our MDC is a fully enclosed cabinet – an all-in-one logical-to-physical solution that can
be placed anywhere – and provides safe, secure connectivity.

Office-grade IT equipment often is deployed in the industrial space, with additional environmental
protection required. With the MDC, that’s no longer necessary.

Q: Well it sure sounds like Booth #349 is the place to be. Tell me, Jill, what about things to see off of the exhibit floor?

A. My colleagues Mike Berg and Jeff Beller are presenting a technical session titled Panduit: The Connected Cabinet, and they’ll be demonstrating how an ethernet-enabled connected panel allows the business to measure productivity in real-time, resulting in improved efficiencies, increased productivity and reduced costs. It’s on Wednesday and Thursday at 9AM in room 108B.

Q: One more question before we let you go. Do you have any tips for first-time tourists to Philadelphia?

A:  I sure do. When it comes to cheese steaks, you’ll hear most people talk about the ongoing battle between Gino’s and Pat’s. The real number one is this great place right on South Street called Ishkabibble’s. They have chicken cheesesteaks in addition to steak ones, but it’s walk up only, so don’t go there expecting to dine in.